AFTER/HOURS
Atlas & Co.
(
2025
)
(About)
A concept store relies on the credibility of its curation. Our project was to develop a Tone of Voice that conveyed authority and expertise without being condescending. We defined the tone as "Quiet Authority" or "Educated Luxury." This translated into a detailed style guide for product descriptions.
The Language of High Culture.
(Services)
Editorial
Concept
Branding
(Studio)
Unmade
A concept store relies on the credibility of its curation. Our project was to develop a Tone of Voice that conveyed authority and expertise without being condescending. We defined the tone as "Quiet Authority" or "Educated Luxury." This translated into a detailed style guide for product descriptions.